ABOUT ME

For the past few decades I have been on global TV & stages across the world, enabling people at the top of their game to communicate brilliantly.

The organisations I have been trusted by include the UN, UNDP, BBC World, Forbes Arabia, PwC, Accenture, Medtronic, World Economic Forum, FT, governments - I could go on. I’ll stop here. You get the picture.

I have also done a lot of work around behavioural economics & financial facts of life. I had my own opinion column in Forbes Arabia + a weekly column in the UAE's flagship newspaper for years.

I burned out, & missed out on ‘cannot turn the clock back’ moments. 

In 2019 I decided 2 things:

• Sharing what I know with people - not just those at the top of industry, policymaking, and government - is important. 

• Leveraging the power of the Internet is a fantastic way to earn & live on my terms.

As a single mum, I define success as being able to do what I want, when I want, where I want. Which is a far cry from having a carry-on case packed and ready for last minute trips and assignments - which was every few days at one time.

Now I run a boutique advisory firm for people who want to be known for their brilliance, & create digital products for creators, experts, & entrepreneurs who want to expand their credibility footprint & attract the right opportunities.

An area of special interest is enabling women, because women are more likely to die broke.

At the centre of everything I do is 'communicate'. This is a CORE skill, there's nothing soft about it.